If you’re a professional photographer who has your own photography website or online portfolio, then you are aware of how crucial it is to get your site ranking at the top of Google searches. Landing on the top spot could help you get more leads and clients to your photography services, thus helping you make more money and grow your career even further.
You would have to use each and every tool at your disposal to grow and expand your photography business. Regardless if you’re based in a large city or just a small town, you would inevitably face growing competition among other photographers available to your clients. One of the tools that you need to master is optimizing your website’s content for search engines.
Yes, photography SEO could be time-consuming, plus you have to also put effort into growing other channels like social media, but you definitely need it to grow your business.
Perhaps you are thinking about why photography SEO is important in the first place. It’s not like you are a promoter or a marketer, so why would your prospective clients even care? Truth is they probably wouldn’t, but keep in mind that your audience is actively looking for photography services in search engines like Google and Yahoo!
It’s vital to do all of the on-page SEO tips on this guide if you want to beat your competition and guide more clients to your website.
There are several ranking factors that you should consider when optimizing your website for search engines. Here are some of our SEO tips to boost your rankings in search results. The best part of all this is that you can apply our tips even if you do not have a marketing background:
- Structure your photography website or online portfolio carefully.
- Conduct comprehensive keyword research.
- Design & create the proper type of content for your website.
- Optimize metadata on each and every page of your site.
- Also, optimize the images on your website.